Book Review
Basic Details:
Book Title: The
Communications Consultant's Master Plan
Subtitle: Leveraging Public
Relations Expertise for Personal and Client Success
Author:
Roger Darnell
Genre: Management Skills
Part of a series?
Order in series:
Best read after earlier
books in series?
Available: https://www.goodreads.com/book/show/59140195-the-communications-consultant-s-master-plan
Overall
score:
I
scored this book 4/5
⭐️ ⭐️ ⭐️ ⭐️
Short
Summary of the book:
This is a book for anyone interested in PR
and communications. To be honest, this book was not really my cup of tea and it
was difficult to maintain my interest in it. There was also a lot of repetition
from the earlier book ‘The Communication Consultant’s Foundation’.
What
I liked about the book:
It was written well.
What
I didn’t like about the book:
The book was very dry and did unfortunately
not succeed in teaching me the skills needed for successful PR, although it was
marginally better than ‘The Communication Consultant’s Foundation’.
My
favourite bits in the book:
The examples from real life.
My
least favourite bits in the book:
The dry bits and areas where it felt like the
author told us how good he was.
Any
further books in the series? Any more planned by this author?
This is the second book I’ve read by this
author.
What
books could this be compared to and why?
This is a textbook on PR.
Recommendation:
In
summary, I would recommend this book to the following readers:
|
Children |
No |
|
Young
Adult |
Maybe |
|
Adult |
Yes |
If
you like books on PR, this book may be
the book for you.
Book
Description by Author:
This volume builds on Roger Darnell's The
Communications Consultant's Foundation by providing insider knowledge gained
over the past three decades atop the field of communications consulting,
incorporating lessons learned serving businesses in the global creative
industry.
Going beyond the basics of a communications
consulting business, this book parses and distills the knowledge of top
business management luminaries, helping readers build and expand their
expertise to heighten their opportunities, and maximize all aspects and phases
of their businesses, from start-up through to succession. It discusses
essential topics including:
- The business of running a PR agency, with
emphasis on landing clients and honing expertise to remain exceptional
- Advanced PR practices including investor
relations and strategic planning
- Agency expansion, addressing growth and
exit strategies
Working PR professionals, entrepreneurs,
students, and recent graduates will appreciate high-level insights from a
seasoned business owner, as well as templates for proposals, campaign planning,
and more. Read with The Communications Consultant's Foundation or on its own,
this book will lead readers on life-changing journeys and help a new generation
of smart communicators take their professional pursuits to the highest levels.
About
the Author:
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