Saturday, 16 April 2022

Book Review: The Communications Consultant's Foundation by Roger Darnell

 Book Review

 


Basic Details:

Book Title: The Communications Consultant's Foundation

Subtitle: Leveraging Public Relations Expertise for Personal and Client Success

Author: Roger Darnell

Genre: Management Skills

Part of a series?

Order in series:

Best read after earlier books in series?

Available: https://www.goodreads.com/book/show/57486954-the-communications-consultant-s-foundation

Overall score:

I scored this book 4/5

Short Summary of the book:

This is a book for anyone interested in PR and communications. To be honest, this book was not really my cup of tea and it was difficult to maintain my interest in it.

What I liked about the book:

It was written well.

What I didn’t like about the book:

The book was very dry and did unfortunately not succeed in teaching me the skills needed for successful PR.

My favourite bits in the book:

The examples from real life.

My least favourite bits in the book:

The dry bits and areas where it felt like the author told us how good he was.

Any further books in the series? Any more planned by this author?

This is the first book I’ve read by this author and I read the second one in this area by this author straight after.

What books could this be compared to and why?

This is a textbook on PR.

Recommendation:

In summary, I would recommend this book to the following readers:

 

Children

No

Young Adult

Maybe

Adult

Yes

 

If you like books on PR, this book may be the book for you.

Book Description by Author:

For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently.

 

After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including:

 

- The basics of positive, proactive, strategic communications for individuals and organizations

 

- What it means to be a PR expert in the creative industry and to do great work

 

- An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more

 

- Customer service and all it entails

 

- Extensive exploration of the PR toolset and its application in real-world marketing scenarios

 

This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.

About the Author:

 

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